Brand or Branding Ideas & Tips You Should Know As A Startup.
From what we know, brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person would steal the animals, anyone could detect the symbol and deduce the actual owner.
However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods or services offered for sale.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.
Leo, the seventh lion, is by far MGM’s longest-used lion, having appeared on most MGM films since 1957. Leo was born in Dublin Zoo, Ireland. He appears to roar for MGM finest ever Branding campaign in front of the casting camera crews in 1957.
The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.
For example: Back in 2000s Sharp stereo Hi-fi sound systems were built almost like those of Sony and Samsung. Many usually go for Sony and Samsung brands because of their deep base surround and sub woofer system (Home Theatre Sound System ) with sound echoing in far distances. That was real cool than that of a Sharp brand that made less favourable in its sound quality.
Branding in today’s world of marketing carry out a same meaning which we cannot not deny when testing our products and services. There are times we can change or modify branding features or landmarks when required to do so alone the process of establishment. Therefore, what ever brand you have propose to symbolize your business in your marketing is what you have created to fulfill its purpose and nothing can change that.
For small brands and emerging designers, widespread logo recognition is an unattainable (or at least very far-away) goal. But branding is more than a logo and I am saying it again. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece. That is why if we are starting, or have just started, we are testing our products, promoting our identity, brand loyalty, awareness, trust, uniqueness, fairness, achievement and much more.
Some Secrets revealed by fashion brands requoted from Shopify blog
Odessa Paloma Parker
Fashion Editor, The Globe and Mail
“Branding is important because it helps tell the story of your product – it communicates what your values are, your perspective, and helps illuminate small character elements that are part of the bigger picture of your business.”
“Take your time! I feel like creatives and entrepreneurs rush themselves because we all operate at such a crazy pace these days. If your business and brand are something meaningful – and creating such a thing doesn’t happen overnight – then the world can wait, because it’s worth it.”
Founder, XYZ Impression
“Great branding can help with larger profit margin. There are a lot of identical items in the fashion industry. Often times, people are purchasing more for the label than for the actual product.”
“People spend more time with their computers and phones. Digital marketing is huge in today’s market. That’s why great online presentation and content is key for people to remember you. For startup companies, a good way to get traffic is through working with social influencers. It’s all about finding your niche market and exposing a good quality product or service to them.”
Therefore, to conclude – having a best brand to be known and be liked by everyone doesn’t happens overnight, it takes time, commitment and sacrifice in resources to make things happen. Apple, google and famous other brands we know of- took them many years to create historic brand names that we see and admire today. Lets keep that in mind and work hard – when days are approaching with new challenges ahead in time to face them.
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