Marketing for any business online is very important, as said ‘Running a Website Without MARKETING’ is like building a place with no people to live in when in fact it is meant to bring in millions of visitors at any one time. According to Statista’ as of December 2017; more than 120 million visitors are listed per month for popular e-commerce websites in the United States alone, more info read ⇒ here
Most businesses have higher hopes when building a website but when it comes to its basic principles to serve its purpose utilizing the core function in Digital Marketing seems unattached…(have the money but don’t like spending the big buck on marketing by somehow giving us opportunity to stay in the game). I might even ask, what’s the point in creating a website when nothing to show for to build relationships – group/community of fans around your business who have websites and social media accounts involved in marketing activities. This is Digital Age at its best in all Social Media folks. Fans or community groups can engage in your circles at times to promote your Marketing campaigns everywhere if a specific content you produce seems sharable to be liked and shared…that simple! Creating traffic for your website plays the most important role in digital marketing.
The idealistic “Pyramid of Power” in Online Marketing game resembles the out standing performance that awaits to gain through the process of your marketing strategy – results oriented online presentation – skilled product modification and upselling- tough competition ( depending on your niche) – keen content driving off traffics and tactics etc. i.e. being constantly posting and presenting your business ideas in your favourite social media network like Twitter, Facebook, Instagram, YouTube, Pinterest or etc.., blogs. What you got? That’s the idea you use to stay fit in the game.
For instance lets say, your website is up and running while on the other hand, you have uploaded images in your business page not doing any thing (staying idle)..Meaning people are not interested in your images or videos being displayed engaging more audience or leads as you expected or it was mere expectation for people to google it and find you using your keyword. In reality it may look boring to those visitors who do visit your page for different purpose too. WHAT’S GOING ON HERE???
Digital Marketing Strategy
Strategy when we talk about is just a action of goal that we want to achieve in a online world of marketing, depending upon the business even the simple strategy can help you meet up your goals. For more info about social media marketing strategy click here. For instant let’s look back at Traditional Market Execution process below:
Traditional Market Execution
1. Business Analysis
2. Marketing Strategy
⇒ Segmentation (Identification and segregation of homogenous units into heterogenous population)
⇒ Targeting (Selection of most attractive segment based on a fixed criteria)
⇒ Positioning (Occupying a distinctive place in Target marketing)
3. Marketing Mix
We are not in the 80s or 90s anymore more to be proud of having a great marketing mix outlined above. This is digital age where the traditional marketing mix and social media marketing come together or combine to stay fit in the game ” modern marketing”.
Then what? The target market sees the rise in technology and are manipulated by ongoing live social media streaming bringing engagement to various forms of websites and backup contents. Higher demand creating massive consumption ratio by way of data usage everyday driving audience can lead to higher number of traffics. Bigger brands or companies who usually spent big bucks on traditional marketing are also playing small in social media to maintain their brand creating traffic targeting the data users. Should we just wait and make room for them? No we have the advantage of staying small and creating fun social culture with our social followers which big brands cannot.
Therefore, Marketing campaign is a building blocks of any websites or a business. Converting your social media followers into buyers by channelling them in a proper process by engaging them. Engaging your social followers into your content hub is a great way.
Building your Content Hub
Building a Content Management Platform is everything about Digital Marketing. This is all about having your website gaining attention by businesses, people, clients or fans or more creating website traffic. Because of your on going activities they will feel like becoming part to it and create more and more engagement and talk about it.
The Benefits of Content Management platform:
*Combining all social media postings into one platform by a click of a button.
*SEO Management Tool
*Sign ups and Landing Pages
*Google Ad Words
*Comments or page groups
*Your site activities (statistics)
*All Social Media Sharing and more…..
Nowadays marketing has taken various form and keeping in mind about the technology online marketing has conquered the world which is taking the form in DIGITAL MARKETING that are integrated on all Social Media daily.
72% of the marketer believe that traditional marketing is no longer sufficient as Digital Marketing as double up its phase increasing business revenue this days. As compared to traditional marketing strategies, Digital Marketing is evolving at a very higher conversion rate. Communication by the means of digital via Social Media are quickly adaptable, quicker and result oriented.
Great Thing About This Technology
Equal opportunity for all kind of business. It provides an equal platform to compete with all types of business from small to big and allow them to attract traffic.
Cost effective than Traditional marketing – Little resource and even capitalization restrict some of the organization to not go beyond their limit for marketing as Digital Marketing provides many platform for all types of business.
Higher conversion rate – Depending upon the website which allow more traffic to get engaged and increase the number of visitors which ultimately allow the higher conversion rate.
Facilitates interaction with target audience – Internet Marketing has become an important tool to get connected with the audience which allow the better engagement plan.
Brand reputation building – The power of digital marketing has always lied in attracting target audience, the more audience attracted the more brand reputation.
Goals And Tools
In order to meet the revenue of your business as a marketer one should generate more leads as compared to the one did in their last segment.
Plan Your Own Social Media
As a marketer if you are broadcasting your business, content plays a major role, a great content can helps to generate more leads and visitors can be converted into leads. You need to decide which content can build your marketing strategy.
RANK YOUR CONTENT basing on what your contents which help you to reach specific- goal, you should also rank them accordingly so that one can have idea according to which the benefit was planned.