In order to Identify Target audiences before creating a paid campaign, first you need to consider what platform to use when building a list (name lists, contacts, email addresses and so on ) for customers or client prospects coming in via paid campaigns or website promotions.
Your main focus is to build a platform ( a sweet direction to find you) to engage visitors to locate your business address and communicate to. This important role is played far well by email services providers. Let’s briefly look at the way you can manage your paid campaigns using this platform: But first,

what is a Website Traffic?

Web traffic is the core structure of internet marketing in a crowded online world. Without traffic, a beautiful website is just another mere paintings or internet decorations only known to you.
A high volume of search engine traffic is generally a positive thing for a website. It means that the content is good enough to build up a strong search engine rank that results in views. The percentage of these views compared to traffic from other sources, such as bookmarking, non-search referral and so on, shows how reliant a particular site is on search engines to produce page views. Being search dependent is not necessarily a serious weakness; it merely means that any changes in search engine rank will have a large impact on the site’s page views.
When creating your best content, it must purposely bring in customers, client prospects or leads to serve its purpose in website traffic – NOT just another content!
Or, it will be a time-consuming obligation that will spread us thin, a drain on resources rather than the asset we will see it become for many established brands -as I mentioned earlier on (How to create social media strategy).
Therefore in order to keep us motivated, stay fit and focused, a CONTENT produced must aim for a goal –  web traffic and conversion. A website traffic has to play this key role in assisting your published content seen by thousands in your area of target. So that you will find time and space available to do other things when running your business with limited resources in hand. To learn ‘how to create traffic or campaign’ e. g . twitter – click here



When your targeted audiences find attraction in your campaign segments, most will want to develop interest in your services and will want communicate with you or build connection or relationships via email. What now? Find a nice way to lead them to you. This nice way is how you build a platform (sign up or subscribe form) in order to engage them. Enjoying your great content, most will simply hit the sign up button to express their interest or more according to how you build your form in your campaigns. You build this relationship using email marketing platform. Email marketing plays fundamental role in today’s business world which you are well aware of. Therefore, in every content segments posted, sign up form attachment is always beautiful – must have or build one.


Building a platform (sign up forms)

Building a unique and professional communication will come in handy with customers and client prospects via email services. Otherwise it will look unprofessional when expecting people to communicate to you via your social media message inbox. When creating a traffic on Facebook, would you use Facebook messaging service? – I guess not. Most of those who would have been potential customers would probably turn back unless otherwise, you provide the right form on your Facebook campaigns. By now as I speak, most social media users do know what to expect from a campaign segment. A Sign up form or subscribe button is where they will aim for when they see that your content is winning them over. Therefore, know that it’s always better to have it built in, in your content before posting.

That said, there are many reasons why we need this platform from email services providers too:

1. Auto Responder Services.
2. Ad Campaigns.
3. Affiliate Marketing.
4. Keep Performance record of your email activities.
5. Comes in with sales conversion.
6. Many designs and forms styles to choose from.
7. Controls Spamming.
8. Landing Page.
9. HTML codes to copy and paste in your websites ( if you are tech savvy) and much more.


How to Unleash Email Marketing with MailChimp: Going from contacts to repeat customers without spending the big bucks (Business Marketing Book 1) Kindle Edition


Some of the email service providers you may choose:

1.   Mailchimp – MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month.
2.  AWeber – Offers a 30 day free trial. After that, their pricing starts from $19/month. .
3. Constant Contact – Has a 60 day free trial (no credit-card required). After that their pricing starts as low as $20/month.
4. Drip – They offer a free trial account for up to 100 subscribers. After that their plans start from $41 / month.
ConvertKit – Pricing for ConvertKit plans start from $29/month with a 30-day refund policy.
6. GetResponse – Offers a 30 day free trial. Their pricing starts from $15/month.
7. ActiveCampaign – plans start from $9/month. You can also request a demo with limited features for a test run.


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