Social Media is the great place to go when building engaged audiences where they already spend their time, creating multiple sources of traffic that continually bring in customers, and grow your business through the power of online networks.
Or, it can be a time-consuming obligation that spreads us thin, resulting in a presence our target customers don’t know or care about—a drain on resources rather than the asset we’ve seen it become for many established brands.
The difference is creating a social media marketing strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.
But starting from scratch can be a daunting task, especially with so many different channels to build a presence online and the commitment that comes attached.
That’s why I’ve put together a basic guide to walk you through how to approach your own social media strategy, along with tools and tips to help you pull it off.
Before you post anything, it helps to have a big picture view of what you want to get out of your social media efforts and how you can best achieve those outcomes.
Your business (i.e. your website) is the center of your social media marketing strategy. And your strategy is how you tie all of your social media efforts back to its various goals.
Social media marketing can serve all kinds of functions for your business, from driving traffic and sales, building brand awareness, amassing an engaged audience, connecting with customers and prospects, and so much more.
This is may be because you have wide range of channels to incorporate, each with its own strengths, weaknesses, and opportunities to consider.
Here is a basic social media marketing strategy that you may consider.
Five (5) essential elements to consider when creating your social media strategy:
1. Goals: Define the outcomes of your efforts and how you’ll measure them.
2. Target Audiences: Research and profile your ideal customer.
3. Content Mix: Create a best social media CONTENT to be viewed, shared and liked.
4. Channels: Choose the best of the available social networks you want to dedicate your time to and what you’ll use them for.
5. Process: Set up the infrastructure and tools to execute your strategy efficiently.
As said, this is just the basics only to lay your foundation. Hopefully, you’ll be better equipped to understand how all of these considerations are connected and inform each other to make smarter decisions and revise your social media strategy over time.
More tools to get you on the way. This book will give you a complete view of everything you need to know all about Social Media Marketing :
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