Social Media is the great place to go when building engaged audiences where they already spend their time (like I said before on the beginners guide), creating multiple sources of traffic that continually bring in customers, and grow your business through the power of online networks.
Or, it can be a time-consuming obligation that spreads us thin, resulting in a presence our target customers don’t know or care about—a drain on resources rather than the asset we’ve seen it become for many established brands.
The difference is creating a social media marketing strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.
But starting from scratch can be a daunting task, especially with so many different channels to build a presence online and the commitment that comes attached.
That’s why I’ve put together a basic guide to walk you through how to approach your own social media strategy, along with tools and tips to help you pull it off.
Before you post anything, it helps to have a big picture view of what you want to get out of your social media efforts and how you can best achieve those outcomes.
Your business (i.e. your website) is the center of your social media marketing strategy. And your strategy is how you tie all of your social media efforts back to its various goals.
Social media marketing can serve all kinds of functions for your business, from driving traffic and sales, building brand awareness, amassing an engaged audience, connecting with customers and prospects, and so much more.
This is may be because you have wide range of channels to incorporate, each with its own strengths, weaknesses, and opportunities to consider.
Here is a basic social media marketing strategy that you may consider.
There are Five (5) essential elements to consider when creating your social media strategy:
1. Goals: Define the outcomes of your efforts and how you’ll measure them.
2. Target Audiences: Research and profile your ideal customer.
3. Content Mix: Create a best social media CONTENT to be viewed, shared and liked.
4. Channels: Choose the best of the available social networks you want to dedicate your time to and what you’ll use them for.
5. Process: Set up the infrastructure and tools to execute your strategy efficiently.
As said, this is just the basics only to lay your foundation. Hopefully, you’ll be better equipped to understand how all of these considerations are connected and inform each other to make smarter decisions and revise your social media strategy over time.
Additional note on Social Media Marketing Strategy to give you more ideas.
Strategy when we talk about is just a action of goal that we want to achieve in a online world of marketing, depending upon the business even the simplest strategy can help you meet up your goals. For instant let’s look back at the Traditional Market Execution process below:
Traditional Market Execution
1. Business Analysis
2. Marketing Strategy
⇒ Segmentation (Identification and segregation of homogenous units into heterogenous population)
⇒ Targeting (Selection of most attractive segment based on a fixed criteria)
⇒ Positioning (Occupying a distinctive place in Target Market)
3. Marketing Mix
We are not in the 80s or 90s anymore to be proud of having a great marketing mix outlined above. This is a digital age where the traditional marketing mix and social media marketing come together or combine to stay fit in the game ” modern marketing”.
Then what? The target market sees the rise in technology and are manipulated by ongoing live social media streaming bringing engagement to various forms of websites and backup contents. Higher demand creating massive consumption ratio by way of data usage everyday driving audience can lead to higher number of traffics. Bigger brands or companies who usually spent big bucks on traditional marketing are also playing small in social media to maintain their brand creating traffic targeting the data users. Should we just wait and make room for them? No we have the advantage of staying small and creating fun social culture with our social followers which big brands cannot.
Therefore, Marketing campaign is a building blocks of any websites or a business. Converting your social media followers into buyers by channeling them in a proper process by engaging them. Engaging your social followers into your content hub is another great way too.
Building your Content Hub
Building a Content Management Platform is everything about Digital Marketing. This is all about having your website gaining attention by businesses, people, clients or fans or more creating website traffic. Because of your on going activities they will feel like becoming part to it and create more and more engagement and talk about it.
The Benefits of Content Management platform:
*Combining all social media postings into one platform by a click of a button.
*SEO Management Tool
*Sign ups and Landing Pages
*Google Ad Words
*Comments or page groups
*Your site activities (statistics)
*All Social Media Sharing and more…..
Nowadays marketing has taken various form and keeping in mind about the technology online marketing has conquered the world which is taking the form in DIGITAL MARKETING that are integrated on all Social Media daily.
72% of the marketer believe that traditional marketing is no longer sufficient as Digital Marketing as double up its phase increasing business revenue this days. As compared to traditional marketing strategies, Digital Marketing is evolving at a very higher conversion rate. Communication by the means of digital via Social Media are quickly adaptable, quicker and result oriented.
Great Thing About This Technology
Equal opportunity for all kind of business. It provides an equal platform to compete with all types of business from small to big and allow them to attract traffic.
Cost effective than Traditional marketing – Little resource and even capitalization restrict some of the organization to not go beyond their limit for marketing as Digital Marketing provides many platform for all types of business.
Higher conversion rate – Depending upon the website which allow more traffic to get engaged and increase the number of visitors which ultimately allow the higher conversion rate.
Facilitates interaction with target audience – Internet Marketing has become an important tool to get connected with the audience which allow the better engagement plan.
Brand reputation building – The power of digital marketing has always lied in attracting target audience, the more audience attracted the more brand reputation.
Goals And Tools
In order to meet the revenue of your business as a marketer one should generate more leads as compared to the one did in their last segment.
Plan Your Own Social Media
As a marketer if you are broadcasting your business, content plays a major role, a great content can helps to generate more leads and visitors can be converted into leads. You need to decide which content can build your marketing strategy.
RANK YOUR CONTENT basing on what your contents which help you to reach specific- goal, you should also rank them accordingly so that one can have idea according to which the benefit was planned.
If you’ve enjoyed this article, feel free to share. Loving means sharing, so that other Social Media users can learn and join us or happy with it.Thanks for Reading.