Wondering how to get traffic from Facebook through the nose quickly?
You’re not alone.
Facebook is one of the most popular social networks with over two billion users and it offers tremendous reach to influence both consumers and businesses. Yet algorithm updates mean that organic reach levels are at an all time low – brands need to pay if they want better visibility of their social updates in the newsfeeds, even to their own fans. If you’ve been sharing content on Facebook with the aim of driving traffic to your website, you’ve probably noticed that you’re not getting the results you want.
That’s because organic reach – connecting with fans without paying – is declining. And if people don’t see your content on Facebook, then that content can’t drive traffic back to your site.
Buzzsumo’s research into Facebook traffic stats shows that in the last year alone, average engagement for brands and publishers fell by 20%. That follows bigger declines in previous years or worse as I speak because I already tried out a post seconds ago and its gone.
Quick selling strategy
Facebook has a database of 2.3 billion monthly active users, for you to do some audience research. Check out your competitors’ pages, clicking through on the profiles of some of their engaged followers to get a better sense of who they are and what they like.
Once you’ve done some digging, you can put it all together to create an ideal customer, or “buyer persona”, who is likely to buy from you.
You don’t have to fill out every trait, but describe what you can to paint an image of this person as it is relevant to your business.
Location: Where do your ideal customers physically live? Even knowing just the country can help, but if you’re a local business or only want to serve a specific area then you should isolate those places.
Age: What is the age range of your customer? Keep this as broad as possible, unless you know for sure your target customer is at a certain point in their life.
Gender: What gender do they identify as? This might not be important or essential, depending on your brand.
Interests: What are their interests/hobbies/passions? These help with potential content ideas and audience targeting. (e.g. cooking, watching movies, yoga).
Career/Industry: What industry do they work in and what job titles have they held? Again, this might not be as relevant, depending on your brand.
Income Level: What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money for premium products?
Relationship Status: Are they single, actively dating, or already married? This may be relevant if you’re in the wedding industry, for example.
Favorite sites/apps: What type of websites do they keep bookmarked? Do they browse Instagram or Pinterest daily? Are there specific apps they couldn’t live without?
Motivation to Buy: What reasons would this person have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?
Buying Concerns: Why might they choose not to buy your product? Are they worried about the quality?
Other info: Anything else that isn’t covered but would be worth mentioning, such as education, stage in life (parents with newborn kids), events they attend, etc.
The point of these personas isn’t to be 100% accurate, but to outline your best guess at the kind of person who would be the easiest to convert into a customer.
For example, you might make a profile for an online store that sells Hand bags. After doing some research, You ended up with a description that looks something like:
Location: Australia/New Zealand
Age: 18 to 34 years old
Gender: Male and female (mostly female).
Interests: Travel bags, Leather bags, Work carry bags etc.
Income Level: $30 to $70K salary
Relationship Status: N/A
Favorite sites/apps:, Instagram, Facebook, Twitter, Snapchat. What they consume: EDM music, memes, dance videos.
Motivation to Buy: They want to stand out when they walk around and go to restaurants-let’s say. Shooting photos with their cool bags beside them to share on Facebook, Instagram would be awesome.
Buying Concerns: Quality of the product, expensive or at least something that resembles, getting the wrong size, not confident enough as a customer, getting it in time for a occasion.
Other info: Events they attend include weekend activities, church services, shopping.
Most of these traits can be targeted directly or indirectly through social media ads, but having it written down also helps inform the kind of content I can share and the voice I should use.
Keep these personas broad. This is all subject to change, evolve, and become more accurate as you execute your strategy and get real feedback.
Select a best Content
Read here about How to create a best social media CONTENT
2. Education: Share fun stats, tutorials, and facts or how-to posts from your blog or YouTube channel – like what you are reading now is part of that educational post.
3. Customer/influencer features: Shots or videos featuring your customers or the people they follow.
Community events: Share meetups, fundraisers, or learning opportunities, especially if you’re a local business.
On those contents apply the following:
- Add Links to Your Site
- Give Your Audience What They Want
- Create a Facebook Like Popup
- Share Selectively on Your Personal Profile
- Add in your sign up or subscribe form
Now go to adds manager or either way click promote
Facebook charges for page advertisements and you have the option to choose which type of advertisement you want to have and the terms of payment.You can always manage the payment methods that you’ve purchased ads with from your payment settings in Ads Manager.
How to select your Facebook ad placements?
If you’re setting up your first campaign, I recommend that you use the Automatic Placements.
However, if you’re trying to get people convert on your website and it’s difficult to navigate on mobile, de-select the Mobile Newsfeed, Instagram and Audience Network placements.
Here are the ad placements recommended by Facebook for every campaign objective:
- Brand awareness: Facebook and Instagram
- Engagement: Facebook and Instagram
- Video views: Facebook, Instagram and Audience Network
- App installs: Facebook, Instagram and Audience Network
- Traffic (for website clicks and app engagement): Facebook and Audience Network
- Product catalog sales: Facebook and Audience Network
- Conversions: Facebook and Audience Network
Step 5: Set Up Your Campaign Budget and Bidding
Your Facebook ad budget and bidding options are such important topics, that I’ve devoted the entire notes coming in my next post.
Step 6: Set Up Your Facebook Ads
As the final step of your campaign setup process, you can select your preferred Facebook ad type and insert your ad images and copy.
You can either select an existing Facebook Page post or create new ads as below:
Now set your budget limit and apply the number of days and target audiences you want to reach. Pay the required amount and your ads will be on fire depending on your budget. That’s it. Go and boost your quick traffic now.