Facebook is far more than just a social media website with more than 2 billion active users. The coolest thing you may ever consider doing now is to create a Facebook fan page. Businesses today are leveraging the huge traffic in Facebook and its popularity among people of all ages. With active user base of almost all age group of people on a daily basis, the chances of Driving Traffic From Facebook To Your Website if done correctly is worth the penny.
If there are no free targeted traffic towards your website, then nothing will ever be. Any business that doesn’t have a Facebook group today are missing out on the huge traffic potential that Facebook provides when creating a social media campaign to targeted area or location of your social media interest.
Why? Having huge active user base of (1.4 billion or more on FB) has a huge potential for you to gain more audiences. So its better to have your Facebook fan page to boost your website traffic.
How To Set Up A Face Book Fan Page
If you have a personal profile on FB, then today is the perfect time for me to show you the easiest way of creating a fan page. Real simple, For example I will explain by following Johnny’s Facebook account image shown below. When Johnny enters his email address and a password, it will open up his personal Facebook profile. But instead if he decides to create a new account and starts clicking on the green button far below where it says Create an account for Celebrity or a business; that’s where you click and get started. All you need to do is to fill in your business details that FB provide and a image you want to upload on fan page.That simple.. its done. Instead of blah blah blah. Too much talking and up selling is confusing,honestly. Just follow this step and its done.
That is how I created my fan page. For example if you click on the link below it will take you straight to my Facebook fanpage view. http://www.facebook.com/salestopng/fanpage which is quite different from my personal profile. On my fan page you will see that all my blog posts are shared and posted on my fan page for followers or visitors to read, share, like and comment.My Facebook fan page image
Setting up a Facebook group and inviting people to ‘like’ it is one thing, and driving targeted traffic towards the Facebook Page is a totally different thing altogether. The saddest part about all of this is that most businesses will overlook the huge potential of driving targeted traffic towards their website, and only end up settling for less featuring images or maybe couple of their promotional videos.
Well, If you want to gain that competitive edge over your competitors and gain on top search engine rankings in your niche, then you need to Drive traffic from Facebook to Your Website or blog. Fortunately, there are many ways in which you can convert Facebook traffic into your website’s traffic, which will eventually become returning traffic and ultimately make the much needed sale. So how do you go about diverting FB traffic to your site?
How you can Drive traffic from Facebook to Your Website?
The first tested and proven way to go about it is to create a custom landing tab within your FB page. You can always give the information that you want, and even provide a clickable link to your site on the default information tab of a Facebook Page, but this is always not as effective as you may want it to be, especially if it will mean scrolling down to the last part of the page to find the clickable link. Besides, the default information tab is always not as attractive as many people would want it to be.
Your best course of action would be to customize the landing page to your liking, which can be done effectively with the Facebook Markup Language. This is an effective tool that allows you to create and customize a page the same way you would do on your website. By the same token, you will also need to see to it that your marketing and promotion strategy is in line with your website. However, most businesses today use the official FB page to promote their services and/ or products, manage their brand, or just post news. Many fail a link between the page and the main website.
Linking is very important when you want to market and promote your business website on Facebook. Your main aim should be to ensure whatever you put in there has something valuable to your target audience, and has something enticing to make them want to learn more about your website. Linking should also be done to inner pages as well and not only the home page.
Here are some tips you can drive traffic from Facebook to Your Website
1. Optimize your Facebook Page for website clicks.
First and foremost, people can’t click through to your website if they can’t find the link – so put it everywhere that makes sense.
2. Have a steady stream of fresh content on your website.
Posting funny pictures, gifs, videos, and links to news and educational articles are great ways to entertain your fans
3. Optimize your content for shares.
You don’t have to do all the heavy lifting! Once you have a blog that is regularly updated with fresh content, make it easy for other people to share on Facebook.
4. Use big images.
Visual content is king – posts with photos get more engagement, including likes, comments, shares, and CLICKS, than text alone.
5. Advertise (Facebook advertising guide)
The easiest way to get your Facebook posts in front of your desired audience is to put a little money in. Facebook has a ton of options when it comes to targeting your ads, including: getting more reach among your current fans; followers and friends.
A practical guide to the opportunities that exist for advertising on Facebook
How will this guide help me and my business?
Like I said earlier, Facebook is one of the most popular social networks with over two billion users and it offers tremendous reach to influence both consumers and businesses. Yet algorithm updates mean that organic reach levels are at an all time low – brands need to pay if they want better visibility of their social updates in the newsfeeds, even to their own fans.
Brands can still set up Facebook Pages and enjoy some organic exposure free of charge, but as a platform, Facebook is now very much “pay to play”. This also means that advertisers can reap the benefits that the Facebook Advertising platform can offer. For example, retargeting your messages to previous site visitors is only available via advertising.
The aim of this guide is to provide an overview of the opportunities that exist for Facebook advertisers. It is not intended as a step-by-step guide to creating ads and campaigns, more to look at best practice. Facebook’s own online learning platform, Blueprint, provides continually updated step-by-step guidance should you need it.
Who is this guide for?
This guide is aimed at marketing professionals involved in setting media strategy including those working in:
- Customer acquisition
- Digital marketing
- Social media
- Public Relations
The guide is also helpful for small and medium businesses who may want to consider the options for investing in Facebook Advertising.
How is this guide structured?
There is a comprehensive 9-step structure guide coming up in my next post which includes:
- Step 1: An introduction to adverting on Facebook
- Step 2: What goals can we achieve using Facebook advertising?
- Step 3: Targeting using Facebook
- Step 4: Placement: Where and when will my ads appear?
- Step 5: Ad types and what they offer
- Step 6: Bid types: What are the options on bidding?
- Step 7: Tools – How are ads created? Understanding the Ad Manager, Power Editor, and Business Manager
- Step 8: Creative Best Practice
- Step 9: Tracking and Reporting: How do I know if my ads have been effective
- New section covering recent algorithm changes that have impacted content visibility
- Changes to advert bidding structures
- Information on newest Ads Manager
- Information on Facebook Insights analytics service
6. Use Facebook’s Link Share view.
A lot of Page administrators – including us – used to share links by uploading a big, pretty picture, then putting the link in the status update. Seems logical, given that photos do well.
Those are some of the ways you can use to Drive traffic from Facebook to Your Website which will all depend on the kind of a content you share too.
Thanks for reading.