How to Use Pinterest
Heard about Pinterest, but don’t know how to get started? Follow this easy guide below.
Pinterest According to Post Planner:
FACT: the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
FACT: the average Pinterest user spends 14.2 minutes pinning every time they log in.
FACT: Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent
How to Join Pinterest Step 1.
1. Sign Up
Recently Pinterest announced that you no longer have to be invited to join the site. That means no more waiting for that coveted invite—head to Pinterest.com and join now.
When you do sign up, you’ll have the option to link either your Facebook or Twitter or a email account with your Pinterest account. Why should you consider connecting? It’ll make it easier for you to find your friends, family members, and favorite blogs and brands to follow on Pinterest. If you prefer to start with just your e-mail address, you can always connect your social accounts later.
2. Create Your Profile
When you create your account, think about the other social accounts you have. Try to stick with a consistent username if you already have a Twitter or Instagram account. That will make it easier for anyone who follows you to find you via searching on Pinterest. It also helps to use the same profile photo—that way people know it’s you.
3. Check Your Settings
Once your account is active the first thing you should do is take a look at your e-mail settings. Luckily, Pinterest’s options are straightforward and easy to understand. When you first start pinning, keep all the e-mail notifications on. It’s a great way to find new people to follow by seeing who likes, comments, or repins ideas from your boards. You can turn them off later if they are clogging your inbox.
How to Pin
1. Install the Pin It Button
The easiest way to add content from any site is to add the “Pin It” button to your web browser. Visit the “Goodies” page on Pinterest to learn how to install it. You can also add pins via the Pin It button on your favorite sites. It will usually be close to the Facebook and Twitter share buttons.
2. Add a Pin
To add a pin to one of your boards, click on either the “Pin It” button in your bookmark bar or on the website you’re reading. A screen will pop up asking you to select the image you want to pin (if there’s more than one photo on the page), after selecting the image you’ll get another window to create the pin. You’ll do two things in this window—choose which board to add the pin to and write a description of the image you’re pinning. Select the board using the drop down menu in the window. If you want to add your pin to a new board, you can create one directly from the drop down menu as well. Once you’ve selected the board, write a description of your pin—something to help you remember why you added it to your boards.
3. Create a New Board
To create a new board on your account, click the “Add +” button in the upper right-hand corner of your main Pinterest page. Select the option to Create a Board (more on the other two options on the next page). Give your board a descriptive name so your followers know what types of pins they’ll find on it. The category options are set by Pinterest, so select whichever is closest or choose “other” for those wildcard boards. The final option before you create your board is to add another pinner to it. This means that they will have the ability to add pins (and other pinners) to the shared board. They won’t, however, be able to edit the title or the category of the board.
4. Repin from Your Feed
If someone you’re following has added a pin that you like, you can save it to one of your boards as well. Simply hover over the image on Pinterest and three buttons will appear—repin, like, and comment. To add that pin to your account click repin and follow the same steps you would to add a pin.
5. Like and Comment
Let’s say you like someone’s pin, but not enough to add it to one of your own boards. That’s where the like button comes in handy. The original pinner will be able to see that you’ve liked it, but it won’t be added to the feed of pins that your followers see. (If you do want to see the pins you’ve liked, you can do so via the link on your profile page.)
You can also add comments to your pins or your friends’ pins by clicking on the comment button. Just remember to keep opinions civil and criticisms constructive.
6. Upload a Pin
If there is a photo you’ve taken that you want to upload to Pinterest, you can do that by using their upload feature. Go to your main Pinterest feed and click the “Add +” button in the upper right-hand corner (the same one you used to create a new board). From the screen that pops up you’ll be able to add a pin by pasting in the URL of a website or by uploading a photo from your hard drive.
STEP 2: Complete Your Profile on Your Biz Account
- Upload your most current head shot or logo
- Choose your username (this might auto fill when you set up the account) — this is your chance to brand your URL the way you’d like to see it!
- Add your bio — including keywords that are optimized for search
- Add details that’ll connect people to you: what do you love & what will you be pinning?
- Add your location
- Add your website (see next steps for verifying your website)
Remember, Pinterest is a visual network — so think visual!!
Give people the opportunity to see & understand your passions & interests — so it’s easy to follow & connect with you.
Once you’ve completed the above steps, it’s time to verify your website.
Verify Your Website
Without verification, you won’t have access to Pinterest analytics.
Here’s how to get it done:
- Go to the main page of your account & choose “Edit Profile”
- Scroll to the bottom, add your website address & click “Verify”
- You’ll see a pop-up with verification instructions — select “download the html verification file”
- Upload the file into the root directory of your website via FTP or CPanel then return to your Pinterest profile & click the button that says “click here to complete the process”
- You should receive a message that says your verification was successful & you’re good to go!
At this point,it is better for you to request access to Rich Pins.
What are Rich Pins?
Here’s Pinterest’s explanation:
Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.
Here’s how that translates to you as a business.
If you’re a local bakery like Magnolia Bakery, you might pin the inside of your bakery or your latest creation.
When you do this, you have the option to add a Place Pin to your image. This Place Pin is a map with the exact location of your bakery.
Or maybe you’re a blogger.
Article Pins include data you wouldn’t normally see without clicking through to the article — details right on the pin like the headline & description of the article and the author’s name.
Here’s what that info looks like once you have rich pin approval:
Set Up Pinterest Rich Pins
Before you can get started with Rich Pins, you need to request access & add specific markup code to your website or blog.
This step might be one you need a web developer for since it’s a bit technical.
You have 2 different options when adding the necessary code:
But if you use an SEO plugin like Yoast, the oEmbed data might already be there (like the article title, description & author).
If this is the case, then move on to the next steps.
Verify Your Rich Pins
First you need to determine which type of Pin you want approved (see the complete list). Once you do that, follow these steps:
- Go to the Rich Pin Validation Page
- Copy the URL of your content & paste it into the Rich Pin Validator
- Click “Validate”
Once you receive the message that your pin was validated, click “Apply Now”
Boards & Pins!
With the technical stuff is out of the way, you’re ready to set up boards & start pinning, commenting, Liking & repinning.
If you’re familiar with Pinterest, nothing changes. But if you’re new to Pinterest, the terminology can be confusing.
As you can imagine, Pinterest has a language all its own. Familiarizing yourself with the lingo before you get started will help you adjust that much faster.
Get Your Pinterest Terminology Down
Pinterest boards are buckets of categorized content. Each one contains content with similar interests.
For example, one board might be “Facebook Marketing” while another captures content surrounding “Pinterest Tips for Newbies”.
2. Secret Boards
Secret boards are the same as above, except they’re secret. No one but you or anyone you’ve invited to pin with you is able to see your pins until you make the board public.
3. Group Boards
Group boards work the same as normal boards but have multiple pinners sharing content within the board.
A pin is an image that you add to a board that links to an external webpage (an article, product page, blog post, etc.).
When you repin someone’s content, you’re sharing it with all of your followers.
It’s similar to a Facebook share or Twitter retweet. It’s a way to say, “Hey, I really like this and I’m choosing to share it with my community.”
6. Comments & Likes
Comments & Likes on Pinterest are no different than they are on Facebook.
Find a pin you really like? Leave a comment or click “Like” to show your support.
7. Pin It Button
The Pin It Button is a widget or plugin that can be added to your website or blog.
When someone visits your site and wants to pin your article, they simply click on the button & share it to their account. Set Up Pinterest Boards. Now it’s time to set up your initial Pinterest Boards. I suggest you begin with 10 boards.
Naming your boards will be based on your keywords, terms or phrases. I’ve written an epic article on Pinterest board name ideas that will help you with this.
Again, think optimization. Boards are searchable — so don’t miss an opportunity to get found through Pinterest’s Guided Search.
Pinterest offers this advice about naming your boards:
To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names. Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.
Think about keywords that you’re currently using within your website — the ones consumers type into search to find you or take a look at the categories on your blog.
Each one should be used in an organic way to describe the content found within your boards.
Find & Pin Content
Now that you’ve set up your boards, it’s important to start sharing content consistently.
To set up your boards properly, I suggest initially pinning 5 articles to each board. This will fill the thumbnails displayed on each of your boards.
As you begin to think about content, remember this: you want to share your own content, but you ALSO want to make it a point to share other people’s content!
Tips for Finding & Pinning Great Content
- Search a specific keyword or phrase in Pinterest
- Pin your evergreen blog content
- Take newsletter tips & turn them into quote graphics
- Use your RSS reader to add your favorite blogs & actively pin their content
A Few Ideas
- Write a blog post about Pinterest with a call-to-action at the end to follow you
- Send out an email to your subscriber list & share your exciting news with the same call-to-action
- Add the link to your email signature
- Add the Pin It Button or Pin widget to your blog
- Add a Pinterest share button to your blog
As you embark on your Pinterest journey, here are some additional tips to help you get started:
Addition Pinterest Marketing Tips
Pinterest supplies you with contents and images that you can constantly share or pin it to your board according to your area of interest instead of you finding time creating contents like other social media channels. So all you need to do is to:
- Pin great images!
- Share quality content
- Know your target market
- Follow pinners who have similar interests & share, Like, or comment on their pins
- Check your analytics frequently to see what pins are resonating with your followers & who’s sharing your content
- Promote your Pinterest account on your website or blog with Pinterest widgets & share the fact that you’re on Pinterest across your social networks, via email & newsletter
Now that you’re ready to break the internet with all your stunning pins, what’s next?
Ready to take the next step and learn how to create original pins that make your audience drool all over themselves?
You’ll be glad you did!