With email marketing, you have an opportunity to connect deeper; educate folks on what makes you different/better; and sell a variety of product/services geared to their specific needs. Lets define the three steps of email marketing.
1.What is a Website Traffic?
Web traffic is the core structure of internet marketing in a crowded online world. Without traffic, a beautiful website is just another mere paintings or internet decorations only known to you.
A high volume of search engine traffic is generally a positive thing for a website. It means that the content is good enough to build up a strong search engine rank that results in views. The percentage of these views compared to traffic from other sources, such as bookmarking, non-search referral and so on, shows how reliant a particular site is on search engines to produce page views. Being search dependent is not necessarily a serious weakness; it merely means that any changes in search engine rank will have a large impact on the site’s page views.
When creating your best content, it must purposely bring in customers, client prospects or leads to serve its purpose in website traffic – NOT just another content!
Or, it will be a time-consuming obligation that will spread us thin, a drain on resources rather than the asset we will see it become for many established brands -as I mentioned earlier on (How to create social media strategy).
Therefore in order to keep us motivated, stay fit and focused, a CONTENT produced must aim for a goal – web traffic and conversion. A website traffic has to play this key role in assisting your published content seen by thousands in your area of target. So that you will find time and space available to do other things when running your business with limited resources in hand. To learn ‘how to create traffic or campaign’ e. g . twitter – click here
2. Conversion (You Need them to take action)
Conversion is simply getting someone to respond to your call-to-action.
Getting someone to open an email is a conversion. Having them click on the call-to-action link inside that email is another conversion. Going to the landing page and filling out a registration form to read your content is a conversion. And, of course, buying your product is the ultimate conversion.
For consumer marketers, conversion can be relatively fast and simple. A possible customer scans a QR code to get a coupon (that’s a conversion right there), and then they immediately go to the restaurant to get their free french fries with a burger and soft drink purchase. (That’s the key conversion.)
In the longer and more complex B2B sale, you want a steady series of small conversions. Engage with your lead nurturing email sends, engage on the website, interact with your social media efforts, and hopefully do a lot of these activities on a mobile device.
Empathize with your audience and customers
At the end of the day, acronyms and insider terms are fun, but to be successful, you want to reach as many people as possible with as much clarity and transparency as possible. If your message is not understood, it is wasted.
Before looking into motivation, value, incentive, friction and anxiety, first define what your ultimate success, or conversion, is. Maybe it’s not even your conversion rate (orders/visits) at all. Maybe you are much more successful with a lower conversion rate and a higher revenue number.
Marketers have a blind spot: self-interest. They are wired to miss the mark when it comes to customer communication. The Conversion Sequence Heuristic is a methodology to remove that blind spot and see marketing collateral through the eyes and understanding of the customer.
3.You need to build relationship via email (Magic)
However, when it comes to email marketing, a lot of these industry professionals simply don’t know how to maintain those same relationship-building skills through email. This becomes increasingly more important when it comes to building up repeat and referral business too, as these industries tend to have longer sales cycles than most. The following list demonstrates 7 things you need to do to build effective relationships through email.
1) Communicate With Them, Not To Them
Don’t make things awkward for your email recipients. Some of them you know and others you don’t. If you talk to them, be personal about it. Just because you’re sending an email to a large audience, it doesn’t mean you can’t write it like you’re talking to a single person. Customers want to be communicated with, not to.
2) Be Welcoming
If all someone means to you is just another name on an email list, then the emails you send will be received as such. This has a lot to do with the content that you’re sending to someone. If all you have to say to your email list involves you or your business, that’s not really inviting someone to have a conversation with you. Trust me, they know who you are and what you can do for them. Think about your elevator pitch. You wouldn’t simply walk up to someone and ask them for business. Make your emails inviting.
3) Keep It Brief
Why send a lengthy newsletter full of a variety of things when a few paragraphs and sentences will do? Of course, there will be some emails that are longer than others, but make sure the length is appropriate to the message. If they’re longer, make it easy for readers to find what they want and then get to the point.
4) Make Them Relevant and Provide Value
When someone signs up to get your emails, this person is taking time to ask you to communicate something of value to them. This is where the value of content marketing comes in too. Think of email as being a mini billboard for your business in someones inbox is fine, but you still want them to read what you have to say so you had better make it worth their time. Plus, you already know your customers, and you probably know their interests and needs. Your emails should reflect this rather than being simply self-promotional.
5) Automate Where You Can
You could easily spend hours typing personalized emails to everyone on your email list. You could also try and write an email newsletter that is both personal but applicable to all of your recipients. A few weeks ago, I put together a blog post to show you all what to include in an email newsletter and that’s a great place to start. Great content is an awesome place to start conversations and when you automate this process, you’ll be able to field individual email replies with a personal touch.
6) Be Consistent But Not Annoying
Finding the right cadence for your emails is definitely critical to ensuring that people have had enough time since your previous email. You’ll want to keep your brand in front of them, the more they’ll associate you with your services. Just don’t over do it to create the opposite effect. We can help with this too.
7) Stimulate Your Audience For More Referrals
You want to have your customers pass on your message, right? Then the content of that message has to be share worthy. If it’s not, then to the trash it goes. But if you’re sending your audience engaging content that entertains or inspires, you’ll build up your brand evangelists. This is where your content marketing will help you create increased word-of-mouth marketing opportunities.
The whole idea behind ‘Three Steps of Email Marketing‘ when building relationships through email is that the pay off doesn’t have to be right then and there. Meaning, that just because you send an email, doesn’t mean instant business. And that’s just fine! These effective communication practices help you build these relationships over time, increasing loyalty, and nurturing these people to become even more valuable. More importantly, they’ll become voluntary marketers, recommending you to others.
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