Three Steps of Email Marketing. 1. Website Traffic. Web traffic is the core structure of internet marketing in a crowded online world. Without traffic, a beautiful website is just another mere paintings or internet decorations only known to you. 2. Conversion (You Need them to take action) Conversion is simply getting someone to respond to your call-to-action. Getting someone to open an email is a conversion. Having them click on the call-to-action link inside that email is another conversion. Going to the landing page and filling out a registration form to read your content is a conversion. And, of course, buying your product is the ultimate conversion. 3. You need to build relationship via email (Magic) However, when it comes to email marketing, a lot of these industry professionals simply don’t know how to maintain those same relationship-building skills through email. This becomes increasingly more important when it comes to building up repeat and referral business too, as these industries tend to have longer sales cycles than most.